Frequently Asked Questions
Domain Authority (DA) is a metric for how authoritative a website is considered by Search Engines. The higher the DA of a site, the more likely a reference (dofollow backlink) from that site to yours is to increase your SERP.
We offer self-serve link building products through DA 50+, for link building over DA 60 please see managed campaigns or speak with a link building expert from our team.
There are really two strategies: branded anchors, and search or keyword anchors.
Branded anchors will help increase your web presence (when someone searches your brand, you’ll pop up in articles all across the internet). Branded anchors usually point back to your home page and help raise the overall DA and visibility of your site.
Keyword anchors are terms that a user is likely to search for in Google when they are looking for a site, products, or services like yours. The more specific the search term, the more likely the user is to convert when they hit your site. For example, a used car dealership in downtown Atlanta is much more likely to see conversions for “used cars in downtown Atlanta” than they are for “where to buy a used car?”
Remember to be thoughtful about the amount of exact match anchor text in your backlink profile. Google’s algorithm updates (Penguin, Hummingbird, etc) targeted sites with a high percentage of exact match anchor text (70%+), causing them to lose rankings in search or get penalized in extreme cases.
Yes, unless specifically requested, all of our services are “dofollow” by default.
That being said, nofollow links have an important role to play in your link profile and you’re branding. In fact, coming in 2020 Google will be starting to treat nofollow links as a “hint” when it comes to your link profile.
If you’re interested in nofollow links we can help grow this part of your back link profile through PR-style campaigns.
Yes, we are capable of handling technical writing, niche topics, e-commerce sites, product pages, and restricted industries.
White hat link building is all about writing relevant content that will be useful to readers, and then pitching that content to RELEVANT publications.
We have never had an issue placing content for hyper technical clients, adwords-restricted clients, or any other business.
Broken link building is a great strategy, and if requested we can help you with a broken link building push.
However, none of our standard link building services or packages include broken link building. We’re primarily an editorial-focused link building company. We’ve seen over and over again that the greatest impact for clients comes from offsite content marketing.
There are no one-size-fits-all. It all depends on what link is best suited for your industry type and niche. Regardless of which link types, you choose to build, we always recommend that the links are built regularly and consistently.
We use several tools such as Ahrefs, SEMRUSH, Moz, Majestic among others, to identify high-quality link prospects for our client’s SERP rankings.
After conducting a thorough audit for your website, we, as a link building service company, provide you with a comprehensive estimate of the number of links that should be built for your website. Moreover, at Uplers, we believe that the quality of backlinks is more important than their quantity.
Our Link Building services are customized to your business needs. We ensure to curate growth driven link building strategies for brands enabling them to reach the right audience and ultimately right ROI.
The cost of link building services varies, depending on the quality and depth of the service. Most reputable link building services employ either hourly (starts from $25 per hour) or monthly rates (starts $5000 per month).
