Frequently Asked Questions
Digital marketing services are professional services that help market or advertise your business online, like through search, social media, and paid channels. They focus solely on digital channels versus traditional marketing channels like print or television.
Every digital marketing agency offers different online marketing services.
The most common (or most in-demand) digital marketing services, however, include:
- Content marketing
- Social media marketing
- Social media advertising
- Email marketing
- Web design and web development
If you’re working with a full-service online marketing agency, they’ll often offer more services. These services provide you with more specialized digital marketing strategies, like conversion rate optimization or programmatic advertising.
Some more examples of these website marketing services include:
- Account-based marketing
- Geofencing advertising
- ADA compliance web design
- Amazon marketing
Even if you don’t need these services at the start of your digital marketing campaign, it’s handy to partner with an agency that offers them. That way, when you’re ready to use or try these services, you can — without the hassle of finding and hiring a second, third, or fourth agency.
Every single brand has to have an online representation of the business. However, your digital footprint won’t have any impact if you don’t market it successfully. Every business would benefit from an ongoing, comprehensive digital marketing strategy and the support of an expert marketing team.
Digital marketing is cost-effective in that you can get your message directly in front of your ideal audience. Consider that traditional marketing casts a wide net across the general public. In contrast, digital marketing takes a targeted approach and engages the consumer with the right message at the right time. You can measure your digital marketing efforts and the costs involved quite easily and mitigate unnecessary spending. This is far more difficult with traditional marketing campaigns. What’s more, the costs involved with hiring a digital marketing agency are dependent on the project scope.
Look for a company that takes the time to assess your current and future marketing needs. A digital marketing agency worth its salt won’t promise immediate results because digital strategies take time to yield results. But it will boast a team of experts able to identify needs and gaps in your current strategy. What’s more, they will work with you to establish outcomes, align with your goals and offer consistent, transparent reporting. Be cautious about companies offering a quick fix. Choose an agency with proven successes, client testimonials and case studies and outstanding reviews across their services.
Inbound marketing refers to marketing strategies such as content marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), and social media that attract or pull prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to traditional marketing strategies such as billboards, cold calling, direct mail, print, radio, trade shows, TV, etc., that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
We generate monthly reports for qualifying clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call. The most important thing to note is that we are data-driven at our core. That means our account managers present transparent reporting and metrics throughout the entire marketing funnel…from impressions to sales.