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Local SEO


On-page SEO


Off-page SEO


Technical SEO


What Is SEO?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you will garner attention and attract prospective and existing customers to your business.

SEO Services That Grow Traffic and Increase Revenue

If you’re looking for serious business growth, SEO or search engine optimization is the strategy for you. Why does it work? Simple! It targets the most likely users to convert to your website and takes them there.

A custom SEO campaign with FFITBD targets on-page and off-page SEO, including keyword research and content implementation, to help your most valuable audience find you online.

Are you ready to start optimizing your site for organic search? Contact us with an experienced strategist from our SEO team to improve your company’s search engine rankings and earn more revenue.

What is SEO?

SEO is an acronym for Search Engine Optimization, which is improving (optimizing) a website so that it is more readily found online. SEO primarily focuses on improving a website’s rankings in search engines like Google and BING. The higher a website appears in the search engine rankings, the greater likelihood will be visiting it. When a website receives more traffic, there is a likelihood for more business.

Are there different types of SEO services? If so, what are they?

There are several different types of website optimization.  Please find below a description of various types of SEO services:

1. Technical SEO

Code Efficiency

An essential factor for website optimization is the efficiency of the code with which the website’s developed. Bloated, inefficient code can slow down a website’s load time and dilute the code-to-text (on-page content). When we optimize on-page content, the optimization is better received by Google when the website code’s minimized. Google more readily understands the semantic meaning when there is less code. It helps to improve rankings.

Website Speed

Google’s ranking algorithm is continually updated to improve the experience of its users. In addition to delivering accurate results that address a query, Google also factors into its rankings the website’s speed. A faster website provides a superior user experience to a website visitor. All other things being equal, Google will deliver a faster website before a slower site because visitors will most likely have a better experience with the faster website. Page load times should be below 2.5 seconds.

Mobile Responsiveness

Another important ranking factor is whether a website is responsive, which means that the website’s layout adapts to the type of device being used to view the website. When a website is responsive, it delivers a better user experience. Websites that are not responsive attempt to provide the entire web page width for a desktop onto a smartphone or tablet. To make the page fit, must reduce the on-page content in size, which typically makes the page un-viewable. All other things being equal, Google will deliver a mobile responsive website before a non-responsive site.


Google, like its users, prefers secure websites. A website with malware is an extreme example of a poor, insecure website. Of course, no one wants to infect their computer by visiting a website that is not secure. Google has been steadily increasing the importance of having a secure website by increasing the volume of HTTPS websites over HTTP sites.

HTTPS means the website is protected with an SSL certificate. SSL stands for Secure Socket Layer. It is a communications protocol that creates a secure connection between visitors and websites. Protecting the information entered by a visitor and received by the website is essential to Google. Therefore, they will rank a website that is SSL protected (HTTPS) over a website that is not (HTTP).

2. On-Page SEO

Page Title & Meta Description

A web page’s title tag and meta description are critical to SEO rankings for two reasons. First, both should contain your primary keyword(s) to help Google understand the semantic meaning of your page. Rather than keyword stuffing (old-school SEO), use a variation of your keywords. It is best to use synonyms word variations and change the order of words within a keyword phrase. A professional SEO services company will know how to optimize title tags best and meta descriptions to help Google search queries rank and improve organic traffic.

The second reason page titles and meta descriptions are essential is because they present an opportunity to differentiate your web page result from your competitors. Current SEO best practices consider more recent optimization factors used by Google, including user engagement metrics like time on site, bounce rate, and click-through rate. When Google identifies that one web page’s being viewed for a more extended period and there is more visitor engagement with the website, the likelihood is that page will out-rank pages with lower user metrics. Accurate and intriguing page titles and descriptions help increase click-through rates and reduce bounce rates.

Headings (Headers)

Google appreciates (and rewards) web pages that are structured intuitively. The use of headings helps to organize the content on a page. Much like a term paper outline, major topics use more main headers. In terms of SEO, these would include H1 and H2 heading tags and would identify more macro ideas. When greater detail is discussed within each over-arching topic, these content areas use less prominent headers such as H3 and H4. The proper use of header tags is essential to rankings. I’ve experienced a considerable improvement in a website’s rankings more than once by simply changing the H1 on the home page. SEO service providers know how to optimize and utilize headings to help improve Google rankings.

On-Page Content

The content (text) of a web page is critical to the potential ranking for that page. As mentioned above, Google tracks visitor usage metrics like time on page and bounce rate. If your professional SEO services company is optimizing titles, meta descriptions, and headings to improve rankings, these ranking improvements may be short-lived.

Ultimately, the on-page content must provide value to the visitor. Simply listing services, for example, is boring. When one also includes the benefits or value of those services to the potential customer, the page becomes more relevant to the visitor. When the page is concise, has an appealing layout, and uses rich media (videos, graphics, etc.) to improve visitor engagement, the rankings improvement has greater staying power.

3. Off-Page SEO

Off-page SEO techniques help increase a website’s domain authority, which measures a website’s credibility and “ability” to rank well. While on-page SEO positions a website to rank for search terms well by helping search engines understand the semantic meaning of a website and its web pages, off-page SEO helps increase the authority of a website and Google’s interpretation of what websites should rank ahead others.

Social Media

The use of social media helps create brand awareness and the potential for website visitors. The more a website participates in social media, the greater the likelihood of social media users visiting the website. As it relates to off-page SEO, Google’s priority is to deliver quality content to its users. Among the best indicators of quality content is the frequency with which content is shared online. Social media marketing is an excellent way to encourage sharing a website’s content.


At the heart of Google’s ranking algorithm are backlinks. To Google, backlinks from one website to another are similar to word-of-mouth referrals. The more referrals (backlinks) a website receives, the more Google deems the website as relevant and, subsequently, the greater a website’s rankings. Because backlinks are critical to domain authority and ranking well, they also tend to be the most significant abuse in terms of spam.

If an SEO agency is not using SEO best practices for link building, it may be focusing simply on the number of backlinks. More important to improving rankings is the quality of backlinks. One good-quality backlink from a trusted, authoritative website is better than ten and, perhaps, even 100 poor-quality links. The key to acquiring good-quality backlinks is to provide valuable content on your website that others may reference and wish to share with their website visitors.

4. Organic SEO

Organic SEO is essential to businesses with a national & international focus. This type of SEO focuses on improving rankings within the organic search results (as opposed to the “local-pack”) by optimizing a website for Google’s search engine algorithm. Organic SEO is traditional or classical search engine optimization, starting with keyword research. The internet is flooded with articles on performing organic SEO to improve Google rankings. Techniques within this form of SEO services include on-page optimization and off-page optimization, including meta tag and page title optimization, on-page content optimization, building backlinks, and utilizing social media.

5. Local SEO

Local SEO services are essential to businesses relying on local/regional customers. Location targeted SEO is more recent than general organic search optimization. Optimizing for local rankings focuses on being found within the local pack; Google results show a map listing three local businesses. The local listings area is a huge opportunity for smaller companies relying on localized customers. The SEO techniques used for local website optimization are different from organic SEO. Restaurants, auto repair shops, electricians, and plumbers are a few examples of the types of businesses that benefit from Local SEO.

6. Voice SEO

Voice search optimization is the newest form of search engine optimization. The majority of people would instead use voice search than typing, so voice search is projected to be greater than 50% of all searches by 2020. Voice search optimization priorities include having a fast website (page load time under 4 seconds), SSL security website encryption, clearly defined questions, and an answer of approximately 30 words or less.

7. Reputation Management

Another essential part of search optimization services a professional SEO company should offer is online reputation management. The majority of internet users find online reviews helpful in making a purchasing decision. Perhaps the most well-known online reviews are those from Amazon. Product reviews from actual buyers are beneficial to potential customers researching products.

Like product reviews, company and service reviews are helpful to people looking to hire a company to perform services. These types of studies can both help and hurt an organization. Those companies with favorable reviews will have a greater likelihood of being hired than those with poor reviews. Reputation management services help promote positive reviews while mitigating negative reviews. An essential part of SEO agency services is to help clients respond favorably to online checks.

8. Search Engine Marketing

Search engine marketing services help improve the overall online visibility of an organization’s website. There is a strong correlation between the number of impressions a company receives and acquiring new business. As Internet users become more familiar with a brand and its website, we see an increase in activity and engagement with a business’ website. Search marketing helps increase brand awareness, website traffic, and conversion rate.

Why is SEO Still So Important?

Most internet users begin their session by searching for something that is a need. People use the internet to fulfill their need for information, whether it’s settling a bet on who the 14th president was (Franklin Pierce, by the way) or finding a local restaurant, perfect piece of clothing, or the ideal contractor for a home remodel.

Search engine optimization (SEO) is the process of helping your customers connect with your business online.

Our team uses modern SEO services, backed by the best digital practices, to increase your traffic & rankings for vetted keywords and long-tail phrases that drive business to your site.

How Does SEO Work?

It all starts with the search engines (like Google). Every search engine sends out crawlers to gather all the content and information from the internet to build an index. When a query comes through, the search engine’s algorithm sifts through that index to provide the most critical and relevant information in the search results, commonly known as the search engine rankings.

And that’s where SEO comes in. Optimization allows us to help search engines understand what’s on your website, the value your business has to offer, and how you connect to relevant keywords. It’s the foundation that drives organic traffic to your website and strengthens every aspect of your digital marketing strategy.

But major search engines are constantly evolving their algorithms and strategies to meet rising user demands. That’s why it’s essential to maintain a sustainable optimization strategy that is continuously working for you and your business.

SEO is not a one-time effort. Nor is it something you can set on autopilot and expect great results. It involves several important, ongoing tactics and strategies, including:

Keyword Research

Effective keywords are the foundation of a great SEO campaign because they give us insight into your consumers’ questions and concerns.

Industry Analysis

There are a lot of companies trying to rank for your keywords. We’ll analyze their strengths and weaknesses to find new opportunities for you.

Technical Optimization

User experience defined on-page optimization, which is why we combine SEO with web design and development. Everything from on-page copy to site navigation contributes to our end goal.

Off-site Optimization

Building links from established sites remains a constant in good SEO. The most valuable links will contribute to your rankings and drive quality traffic to your site.

Tracking and Evolving

We examine all the relevant metrics and data to constantly refine our approach and ensure we target the right audience at the right time. We can then adapt our strategy as needed.

Growing Your Business with SEO

3.5 billion searches are made every day on Google alone, and with so many competing for top spots in the search results, gaining visibility is critical. But it’s through expert keyword research and SEO refinement that your business will earn the visibility it deserves to add to your bottom line effectively.

By partnering with an SEO provider, you have an entire team of experts working toward your digital success. So whatever your goal is—driving traffic, generating leads, maximizing sales, increasing brand awareness—we’ve got you covered. You could say our SEO strategies are optimized for success.


SEO, search engine optimization, is the process of achieving better search engine rankings and more traffic with the ultimate goal of generating more business. Several SEO services focus on other elements: search optimization and online visibility. To rank well within search engines like Google and BING, a search engine optimization company may implement technical website optimization, on-page and off-page SEO focusing on organic SEO and local SEO services. Traditional organic SEO focuses on improving rankings within the typical search engine results area. Local SEO focuses on improving rankings within the “local-pack,” the site within results that has a map with three local businesses listed. Local SEO is essential for companies that rely on local or regional customers. While organic SEO can help find local customers, it is critical to businesses with a national and international focus. Reputation management is an integral part of online optimization because it fosters a favorable view of an organization, its services, and its products. Search engine marketing focuses on increasing brand awareness and online visibility. Both reputation management and search engine marketing help increase the likelihood of a potential customer becoming a customer.

Frequently Asked Questions

Its acronym SEO, more commonly known as search engine optimization. Optimization is the basis of all SEO practices. Once your brand’s presence (website, content, and social media platforms) is optimized across the internet, you increase its online visibility. Your website will find its way to the first page of the search engine results pages (SERPs). Your online customers will see your business much quicker too.

SEO is the practice of making changes to your online presence, particularly your website, making it more attractive to search engines like Google and Bing. Search engines crawl (or scan) your website to understand what it is about. The best SEO practices make it easy for search engines to understand your website. SEO increases the quantity of organic website traffic and the quality of your site visitors at no additional cost. It doesn’t include any paid media or placement, excluding direct traffic. With a robust SEO strategy implemented on your website, Google will identify it as an authority site and point users in your site’s direction.

There are subtle differences between the various search engines. However, you can usually focus on Google in your SEO strategy since most of your target market will use this leading search engine. Also, the majority of organic traffic is from Google.

It’s advisable to employ an experienced SEO agency or expert, and this cost should be included in your marketing budget. The amount you should expect to pay aligns with the work scope needed to ensure success. A digital agency or SEO expert will charge after considering the project scope and once you have presented your predetermined expectations. The average hourly rate of employing an agency or SEO expert is approximately $150 per hour.

Yes, you can – it takes a bit of know-how and learning by trial and error, but it’s possible to implement a basic SEO strategy across your website. However, SEO is time-consuming, and to do it properly; you need to consider both technical SEO and on-page SEO. What’s more, you will need to keep up-to-date with the algorithms’ changes to the various search engines.

Three factors directly impact your SEO ranking, even if you’ve only implemented a fundamental search strategy on your site. The factors to be aware of are:
Page Load Time — If your website loads too slowly, your visitors will bounce and likely go to a competitor’s website. Google (and all search engines) will rank your website lower because of a slow page load time. This is something to pay close attention to as we draw closer to the significant update confirmed by Google. The Core Web Vitals update in March 2021 will focus on three aspects that directly — and dramatically — impact user experience on your site. In this update, page load time features are paramount to securing your ranking or reaching the top of the SERPs.
Keyword Selection — Your keywords must be carefully chosen, so your website and pages are listed under the correct search terms your ideal customer is looking for.
Content Creation — If you create quality content on your website, your audience will easily find your site and stay on your site to learn more. These increases dwell time which boosts rankings on search engines.

Blogging helps boost your SEO strategy across your site, but only if crafted with optimization in mind. Search engines are looking for the content on your website that will sufficiently answer users’ questions. So, by creating and sharing high-quality and in-depth blogs that address pertinent topics within your industry, you’re likely to be identified as an authoritative source of the searched subject. With on-page SEO tactics, search engines will find your blog more easily.

SEO and pay-per-click or other paid media options work together to boost your website and position your brand as an authority in your industry or niche. SEO often gives you a far better return on your investment than paid media options. That’s not to say that SEO is cheap and easy; it takes a fair amount of time and resources to get it right, but long-term rewards are immense and sustainable. SEO and paid advertising often work together to provide the best results.

It depends entirely on your goals and the search campaign tactics you employ. Most SEO experts will estimate four to six months before you begin to see results. Bear in mind this is when you start to see the results, not when you achieve your identified goals.

SEO is a multifaceted practice that requires many different actions to be taken on a website to be optimized for search. Many people correlate SEO with high-quality content as search algorithms highlight content as an essential ranking factor. Algorithms are looking for content that answers the users’ search intent. If your content speaks directly to your audience, your website will be served up to users by Google. But content alone isn’t good SEO practice. It would be best if you had links from authoritative external sites pointing to your place in the form of a backlink, and these external sites need to have a good domain authority score.

Also, best practice entails complete-blown on-page optimization, which means optimizing your meta content, images, and tags. And then, consider the technical aspect of SEO – does your website have great architecture? How’s the User Experience (UX)? Is it easily navigable? And have you made sure to link your pages internally?

Would you like to start a project with us?

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