Website Maintenance Service

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Website Maintenance Packages

We would love to work with you to maintain and update your website. You can save BIG money by getting a website maintenance package from us. We currently offer the following standard packages, however, we can also create a bespoke package to meet your specific requirements. Just let us know what kind of package you are looking for, we’ll have it.

Basic

Monthly
$60

Advance

Monthly
$80

Premium

Monthly
$150

What is Website Maintenance?

Website maintenance is the simple act of regularly checking your website for problems and making sure that everything is up to date and relevant. It would help if you did this consistently to ensure that the website remains updated, safe, and secure. It encourages traffic growth and boosts your SEO and rankings on Google.

Whether you are a big company, an individual, or a small business owner, keeping your website up to date is imperative. It allows you to engage and interact with consumers and potential visitors on your site and prevents significant problems on your site.

Why Is It Important to Do Website Maintenance?

Keeping a website well maintained and attractive is essential to companies big and small to engage and retain customers. It’s easy for businesses, especially startups, to cut corners and let a few tasks slide.

Website maintenance can quickly become one of those things as it doesn’t always present immediate issues. However, just like your health can fall apart if you go too long without a regular check-up, so can the health of your website.

Regular monitoring of your website is a must for keeping your business running smoothly.

What Should a Website Maintenance Package include?

We have already given a brief overview of what website maintenance is all about. Now it’s time to detail the primary services you will offer as a part of the package.

1. Regular Updates

Updates equal more robust functionality. No matter what CMS a website uses, you need to check if new updates have been released and execute them. Script updates also play an important role; if you fail to regularly run updates on the site, there’s a strong chance of exposing the website to hacks.

2. Repairs and fixes

It is all related to errors, bugs, and broken links. Should check both internal and external links. Can run a link checker to look for broken links that frustrate the users and reduce the search engine rankings.

3. Backups

This one goes without saying: all of the content and data on a website needs to back up regularly. Backups are essential for website owners if something goes wrong; a server crash or a hack may ultimately bring down the website. Regularly back up the website’s contents, photos, pictures, and templates, and then check the backups by restoring them, so you can keep the site running without breaks.

4. Security

Now and then, even the most significant websites get hacked. The stories that gain the most notoriety involve defaced homepages, messages left by the hackers, and security compromises. There are many other security issues to know.

You might not realize it at first, but hackers can use many sneaky tactics to compromise your website. In some cases, the hackers might even access the backend and start using it as a spam server. It can reduce the speed of your website to a virtual crawl and can eventually get a website blocklisted. It can prove to be a big problem for website owners. Protection against the latest threats is necessary for any website maintenance services you offer clients.

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5. Site speed

It is a very critical point to check. Use Yahoo’s YSlow or Google PageSpeed Insight to identify the issues slowing your site’s speed.

6. Search Engine Optimization

Regularly checking your website for areas where you can improve searchability can go a long way to improving search engine optimization. Can alter Your blog posts to include popular and competitive keywords. You can also update Your landing pages to include more relevant and timely keywords. Even your “About Us” page can be updated regularly to take advantage of popular keywords in your industry. Keyword research is also essential when creating new content for your website.

As part of the SEO strategy, it’s also important to identify structural issues within your website that may affect how search engines view your site.

7. Fixing Broken Links

Every link on your website should lead precisely to the right place, but sometimes links can go wrong. A site or resource you linked to earlier might disappear, a page on your website might become unavailable, or you might move a post and forget to update others that link to it.

Broken links can be detrimental to your website. They could give visitors the impression that:

          a) Your website is not user friendly

          b) You don’t regularly update your website

          c) You are not credible

Ideally, a website maintenance service will routinely check your website to identify broken links. They will either modify or remove them as soon as they find them.

8. Site Monitoring

Site monitoring is an all-encompassing term for different activities to test a website or web service for availability.

It refers to any activity that checks the performance, availability, and functions of a web service or website. It can involve automated testing or accurate user monitoring. Manual testing is sporadic, whereas can schedule automated testing at timely intervals.

It can be further broadened into three categories: availability monitoring (discussed above), performance monitoring (designed to check the service or website’s speed), and functionality monitoring (designed to test the functionality of a website).

9. Analytics

Data analytics involves gathering and assessing traffic coverage and data on your website. A web development agency that offers a recurring service should ideally include assessing analytics and providing clients with detailed reports as part of the package. It’s a win-win situation for both parties, as your clients will also be able to understand how to improve engagement.

10. Content

Websites grow and attract new audiences when regularly updated with new content. Google, and all other search engines, pay keen attention to the quality of content that websites upload. Most website owners don’t have the time to update the content regularly, and you can plug that gap.

Website owners can generate recurring revenue by offering content packages and updates to their clients, boosting their website’s rankings and improving engagement with traffic. Offering tailored SEO content is a no-brainer and will help you increase profitability. Some of the best high-converting landing pages regularly optimize their content.

11. Support

Think of web support as a one-size-fits-all service that you can offer to your clientele. If your support plan covers them, they can come to you with any problem, query, or issue that they face, and you can help them out with it. Common issues that website owners are likely to encounter include:

  • Data or content errors
  • Providing feedback
  • System training
  • User access issues
  • System going offline
  • Web hosting issues

To provide a seamless web support service, you need a team ready to handle queries 24/7. Your customers will expect nothing less. Ideally, you will better understand the support requirements during the project discovery phase.

Some of the most common website maintenance services include:

  • Regularly updating the website
  • Running backups
  • Checking for 404 errors and server redirects
  • Removing spam comments
  • Updating the content
  • Testing page speeds
  • Checking any opt-in forms

Benefits of Selling Website Maintenance Services

Let’s now talk about why you should consider selling website maintenance services. It’s going to require considerable investment on your part as an agency executive, but trust me, it’s worth the money you put in. Here are a few reasons why you should consider selling website maintenance services.

Recurring Revenue from Clients

Who doesn’t like a steady stream of income flowing in every month? The cost of consumer acquisition is always higher than the cost of customer retention, so why not monetize your old ones? You can generate recurring revenue from clients by signing up for a website maintenance package (we shall discuss pricing further ahead).

It will open up doors for you to pursue new projects. Suppose your business relies primarily on new projects. In that case, you will find yourself stuck in the time-for-money paradigm (a mistake all too common amongst web agency owners), and the only way you can get out of it is to set up some recurring revenue streams.

Earning From Reselling Hosting

Typically managing web hosting is part of a website maintenance package, so you can get added revenue from reselling hosting. If you are reselling hosting from another company like Cloudways, you can do that on a profit margin or join their affiliate program and earn a commission for each sale. Support is available from the hosting provider as a part of the package, but you can always charge a premium from your clients. It’s a simple and effective way to pocket revenue without having to worry about administrative costs, calling, invoicing, or even collecting.

Increased Client Retention

The cost of acquiring a new customer can be up to five times higher than retaining an old one. So it makes sense to focus on the latter.

Offering a website maintenance service package will help you boost client retention. If a client chooses you to build their website, it’s just easier for them to also rely on you for maintenance, especially if your prices are reasonable. If they see that you are on top of things, they will hit you up if they ever need something else.

Best Practices for Managing Website Maintenance Services

Here are the best practices you should follow for managing the provision of smooth web maintenance services through your agency.

Focus on Scaling the Service

Do not be put off by big projects. Take each contract as a challenge, but you have to make sure that the standard of service does not suffer. However, that doesn’t mean that you allocate too many resources to each project. That is why, in some cases, outsourcing might come in handy.

As the number of clients grows, consider adding more support staff to the team. You can even get help from a freelancer or another agency. By automating scaling, you will be able to make sure that the quality of your service does not suffer, even as you take on projects you could not have managed by yourself.

Don’t think of this as an auxiliary service tacked on to the other services that your agency services; focus on growing it, and you will see it become a significant portion of your company’s revenue.

Automate Payments

Regularly prompting clients to make payments is a bad idea; it gives them a chance to think about whether they need the service or not. You don’t need to do that. By creating a recurring payment plan, you can charge them every month automatically.

Also, provide customers with a chance of upgrading their support package. If they are satisfied, they won’t hesitate to pay more.

Regular Reporting

Too many agency owners make the mistake of not providing regular reports and updates to their clients. Remember, if someone’s paying you for a website maintenance service, they expect regular updates for it. You need to make sure that you create monthly or weekly reports and then send them to your clients at regular intervals.

It doesn’t matter whether the client views the report or not (they probably won’t if everything’s going smoothly), but you have to do your part.

Review Service Standards

Make it a quarterly practice to sit down with your customer support team and brainstorm ideas to improve their service. Look for ways to introduce operational efficiencies in the mix. Figure out how you can streamline services without compromising on performance. Consistently review service standards.

You can send questionnaires to your clients to figure out what they think and where you might be lacking. It’s a pretty simple way to identify areas that need improvement.

Why Is It Important to Do Website Maintenance?

Many new businesses already have a lot on their plates without worrying about constantly checking in on their website. It’s tempting to buy a domain name, throw up something temporary, and just worry about it later. There are many reasons why this is not a good idea. Maintaining a current, healthy, and active website is essential for several reasons.

SEO

The whole point of starting a business is to have customers, clients, or an audience. You’ll need to keep it regularly updated to drive traffic to your website.

Google wants to rank websites with the most relevant and up-to-date information on their search engine results page. They may even de-index your website entirely if it hasn’t been updated recently enough and if they suspect it has been infected by malware. To rank well in search results, you must keep your website regularly updated with current content, news, keywords, and articles.

Regularly website maintenance is invaluable for SEO strategy.

Customer Attraction/Engagement

If your website is gaining traction and traffic, it’s essential to keep those potential customers. If they can’t find what they are looking for, current information and relevant content, there is a good chance you’ll lose interest quickly. For your website to be the valuable tool you want, you’ll need to ensure it is free from typos and grammar issues, has any information a customer could want, and looks engaging and consistent.

Security

It is the most critical reason to keep website maintenance on your radar, particularly if your website is storing any form of customer information. If you are using a website building platform like WordPress or Wix, you must install regular software updates and security patches. It can be easy and attractive for hackers to find and target websites that have sat dormant for too long.

Corporate Image

It’s becoming more and more simple to create a website that looks well-designed and professional. There is an expectation for a professional website from professional companies. If your website doesn’t deliver on the promise of professionalism, your customers will often go elsewhere.

Your Sanity

Your website is an essential element of your business. It can be a valuable support and asset if it is up-to-date and running smoothly. It can cost you dearly if it is not in a good state. Once you are behind on your maintenance needs, it can be quite the process to bring the website back up to speed. Sometimes, if your maintenance has been ignored for too long, it is easier to scrap everything and rebuild from scratch.

Do yourself and your business a favour by staying on top of your website. It will repay you with simple ease of mind.

Keep up with Trends in Design and Technology

The sleeker your website is, the more you’ll convince potential customers that you are their ultimate choice. If you’re staying on top of your website maintenance, you’ll also have the opportunity to be an early adopter of new website technology that will help the back-end run more smoothly. If you’re installing software updates regularly, you’ll be able to take advantage of new features that install along with the updates.

You’ll also be able to tweak your design to stay on top of the latest website looks. It’s far more tempting to employ a company with a polished and modern website than one that looks like it hopped on a time travel device from 2003.

conclusion

Offering website maintenance services to your clients are one of the best ways to complement your monthly revenue and provide something of value to existing clients. Not only will it boost your profits, but it will also allow you to keep existing clients in the loop. Ultimately, this will help you grow.

It might require a bit of investment initially, but as long as you keep the bigger picture in mind, it won’t be long before you are in the green.

Frequently Asked Questions

Email is the best way to get in touch with us. But for urgent issues you can get on a Skype call. We also will schedule a monthly call with you, when you sign up for our  WordPress website maintenance plan.

Yes. We are great at WordPress development and maintenance because we know it well. We specialize in building WordPress plugins and customizing WordPress themes. You can take a detailed look at our services here.

We can, but that’s not included in our maintenance plan. What we can do is estimate the changes needed, without any additional cost. You can then avail our premium theme customization services as and when needed.

Fixing errors on your WordPress website is not part of our maintenance plan. However, on every monthly call with your dedicated CSM, you can discuss any issues and find out an optimal approach.

We won’t let that happen. In case there is a plugin which isn’t behaving well, we will rollback to a stable version, and let you know.

It is important to ensure your website is updated on a recurring basis. A website maintenance team can help ensure that all of the tasks that need to be done weekly, monthly, and annually are taken care of. The list below will give you an idea of the some of these tasks:

Weekly:

  • Running backups to ensure website content is saved and protected
  • Making updates to any software
  • Audits to check for page errors and proper redirects
  • Updating content

Monthly:

  • Reviewing website security and performance
  • Analyzing visitor information to assess engagement and interests with a website
  • Reviewing blog content for improvements in online visibility

Annually:

  • Reviewing and analyzing key pages for any content updates that could improve search visibility
  • Renewal of your website domain name
  • Reviewing website design to ensure it remains relevant 
  • Adding any new website functionalities as business needs change
  • Revisions to blog content to attract new visitors
  • Reviewing call to action areas to improve online conversions

Website support can be defined as fixing or identifying specific or potential issues with a website, such as debugging, broken software, backups, and ongoing monitoring. Website maintenance is defined as making proactive changes that help prevent potential issues from occurring. Website maintenance updates could include development updates, changes to content, installation of security software, improvements to functionality, or changes to a website’s design. When evaluating a digital agency, you will want to check if they offer both support and maintenance. This will ensure that issues are not only identified and resolved quickly, but also that improvements are made proactively for a better user experience.

Website Support

  • Software updates
  • Performance enhancements
  • Fixing html coding errors or broken links
  • File backups

Website Maintenance

  • Content development
  • Search engine optimization
  • Design improvements
  • Development updates
  • Improvements in functionality
  • Analytics review

It might seem like an additional expense, but hiring a website maintenance expert will ensure that your website stays up to date while allowing you to focus on other areas of your business.  Website maintenance requires frequent evaluation to identify any issues or opportunities for improvements. If any issues arise, they need to be addressed immediately or your website can potentially be at risk for data loss, which can be even more expensive to correct if it goes unnoticed. Having someone that provides managed support for your website will ensure that any potential issues are identified and addressed immediately, giving business owners peace of mind that their website will stay relevant and up to date. These types of professionals handle these types of tasks everyday, so they will also have the tools and skills required to handle any new issues that might arise in a timely manner. This will not only save you time, but can also save you money trying to educate yourself on how to resolve website related issues yourself.

Would you like to start a project with us?

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