Frequently Asked Questions
These days not being on the first page of Google for your most important keywords isn’t an option. It’s mandatory. Think of it this way: A website is essentially an interactive multimedia advertisement for your business. Before that advertisement can be effective, you have to send it out. By implementing SEO strategies and tactics on your website, you make it easy for web surfers to find your site and see what your business has to offer. An outstanding website is great to have, but potential customers must be able to find it easily!
Absolutely! The speed of your website, along with general site usability, is becoming a significant ranking factor. With the rollout of Google Core Web Vitals, Google shows your speed and usability scores via Google Search Console. Our SEO’s and developers will optimize your site to score high, boosting organic rankings, conversion rate, and overall user experience.
Your eCommerce website is much different than a typical website. You have a web of content from informational pages to products and categories. Optimizing each of these sections and connecting them logically (i.e., one that “pleases” search engine algorithms) is extremely important for the success of any eCommerce SEO campaign. With hundreds of eCommerce search marketing clients, we can look at what has worked for them and apply the same strategies to your website. Don’t fall for an SEO company that will be learning how to optimize your online store “on the fly” while on the job.
There are many ways we work to boost your organic rankings. First, we must research your market to develop an appropriate marketing strategy. We work to find the best keywords for your business and use these keywords in the sections of your website most viewed by search engines. We also build the infrastructure of your website in a way that helps search engines quickly detect and list all of your pages. We’ll also work with you to create web partners. Relevant websites that link back to your website bring your site’s credibility up.
Many factors play into the amount of time it will take for your search engine rankings and traffic to improve. Those factors include the competitiveness of your industry, how long your site has existed, and where you currently rank. For example, if you are on page 5, we will work to move you to page 1, but through this process, you will go from page 5 to page 3 and eventually to page 1. As we progress, traffic does not always increase until we hit the 1st or 2nd page. Remember, most search engine users do not go past page 2.
SEO, short for Search Engine Optimization, is the process of moving your website up in the organic search results for your target keywords. “Organic results” refers to the websites Google displays because Google algorithmically determines they are the best websites for a given search query. These are not to be confused with paid ads. PPC, short for Pay Per Click, is the process of buying paid ads or search engine results. When you search a keyword or phrase on Google, you will see a listing that says “Ad” next to them. These are PPC ads and are not organic listings. Each time those ads are clicked, the website owner pays a fee determined based on a bidding price model. We can help you determine which advertising solutions, SEO or PPC, may be best for your business based on your long-term and short-term goals. We typically advise that your business should leverage both SEO & PPC, as these strategies are effective independently but can be even more effective when part of a larger, cohesive digital marketing strategy
Handling an SEO campaign for an eCommerce brand emphasizes critical areas to help the site progress. Standard SEO operating procedures will still apply to an eCommerce business (i.e., Technical and development website work, optimized copy on-site, and external outreach efforts); however, any strategic efforts must help convert users to customers. The strategy may center more around opportunities to address user experience tasks that may help inspire shoppers to shop, keywords that focus on finding the right audience, and crafting outreach opportunities that help people find your site.
For example, we wouldn’t necessarily price differently between an eCommerce store and a lead generation business. While our approach and project recommendations will vary, we always recommend pricing based on precisely what a business needs. If we spot areas for an additional opportunity, we often note that to our clients and make recommendations so that they can select what works best for their budget.
Search engines are still the primary internet conduit of traffic and business. If you’re operating an e-commerce store, e-commerce SEO helps you identify keywords related to the purchase and sale of your products that rank well in front of eager-to-purchase consumers, which drives revenue growth.