Google Penalty Recovery

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Google Penalty Recovery Packages

Please choose from our Panda, Penguin and Manual Penalty Recovery Packages

Penguin Recovery


Panda Recovery


Manual Recovery


What is a Google Penalty?

A Google Penalty is like a punishment given to a website. Google hands it out to those websites that may have defied Google’s marketing practices or guidelines.

Sometimes, they can also give a penalty after updating their ranking algorithm. Or it can also come after a manual review where Google suspects that a website may be using black hat SEO strategies.

If you are new to SEO, it’s easy to mistake an algorithm update for a Google penalty. Algorithms mainly rely on calculations and rules to ensure they deliver the desired outcome.

Usually, these algorithms reward websites that match their quality standards. Google’s webmaster guidelines define the criteria to meet these standards.

Apart from this, Google also employs human reviewers who manually review websites and rate them. They mainly check sites that may have passed through the algorithm but don’t meet the quality standards.

Even if you are on the wrong side of an update, you may feel like a penalty has hit you. In both cases, the result is almost the same — you lose out on a lot of organic traffic.

When Should You Opt For Google Penalty Recovery Services?

Have you noticed something unusual in your Google Analytics or Google search console lately? 

Define ‘unusual’, you say? Take a look at the list below:

  • A sudden drop in the number of organic sessions on your website
  • A sudden drop in search rankings for your website
  • Getting messages in Google Webmaster Tools about manual actions

If yes, be warned that a Google update(s) has affected your online business, or you have been penalized for implementing a black-hat SEO technique which is frowned upon by Google.

What Do You Get Google Penalties For?

In this section, let’s look at some of the common penalties that strike websites. Of course, there are other penalties too. But here, we are only looking at the common ones.

Unnatural Links

Google sees backlinks as a way of measuring the quality of your website and its content. If Google suspects that a link looks like paid or a part of a link scheme, you are in trouble.

Examples of unnatural links include:

  • Low-quality, hidden, or keyword-rich links embedded in a site’s widgets.
  • Links in the templates or footers of various websites
  • Optimized links included in a forum’s comments or signature
  • Text advertisements that can pass PageRank

In such cases, Google may not count the linking value, and they may even hit you with a penalty. Mostly, this penalty will be placed on certain pages if the issue is localized. Only sometimes, they give a site-wide penalty.

Low-Quality or Duplicate Content:

Google wants to give its users the best experience. If your content isn’t providing them with any value, you can expect a Google penalty.

Low-quality or duplicate content includes:

  • Content that is automatically generated
  • Doorway Pages
  • Scraped content
  • Guest posts that are low-quality
  • Thin affiliate pages

This penalty can have a significant impact on your search traffic. For this penalty, Google shows a manual action with the following message, “Thin content with little or no added value.”

It may be unavoidable or even necessary to use duplicate content in some cases. For instance, if you write an article that includes quotes or lyrics of a song, you will have duplicate content.

You can use canonical tags to show Google that you acknowledge the duplication and are acting in good faith. This can redirect their attention to one piece of content.


While it’s rare to get a spam penalty, it does happen. Spam can include everything from excessive cloaking to scraping content. You aren’t likely to get a penalty unless you create a spam website, especially for spam.

Another thing you need to be careful of is “Spammy freehosts.” Typically, spammers use web hosts that are cheap or free. If a host is known for hosting primarily spam websites, Google may choose to penalize all the sites that are linked to that web host. So, be careful while picking a web host for your site. A wrong choice could end up hurting your site’s growth in the future.

These are all of the manual actions taken. Algorithmic penalties are based on two Google algorithm updates: Panda and Penguin. Let’s look at what they are before we jump into the recovery process.

Panda Penalty:

This penalty aims to check the quality of a site’s content. What’s surprising about this penalty is that it affects your whole site, even if you may have issues with only one part of your site.

While the patent for Panda is pretty technical and bland, it does clear up the way it works. What it says is that Google has created a site-wide modification factor. When it came around for the first time, Panda affected content farms the most. That’s because of what the algorithm update was targeted.

It’s based on quality factors and aims to eliminate duplicate, shallow, inbound links, brand searches, and poorly written content. When a particular site doesn’t meet the criteria, Google applies the modification score to the whole site. So, even if you have a few low-quality pages, it could end up affecting your site.

Penguin Penalty:

This penalty is mainly about backlinks. Unlike the Panda algorithm update, Penguin affects only specific pages. So, if this Google penalty hits you, your recovery needs to be done only for particular pages. All of your other pages will still have a chance to get ranked.

Here are some of the factors related to backlinks that could get you in trouble and give your site a penalty:

Link Diversity:

If most of your backlinks come from your comments section, that’s considered unnatural. Similarly, if many links have the exact anchor text, that’s also a bad sign. Google understands that you’re trying to manipulate the search results.

Link Quality:

Typically, most sites have several low and high-quality backlinks. If you have a high number of low-quality links, you attract Google’s attention. Conversely, even if you have an increased number of high-quality links in your profile, that raises suspicion as well.

Link Velocity:

If a website gains a lot of links over a short period of time, that’s considered unnatural.

Google Penalty Recovery: Finding the Problem

The first step for Google penalty recovery is understanding the cause of your Google penalty. Only then can you move on with the recovery process. You need to determine if a manual penalty caused it or when an algorithm trigger happened.

You may notice that your traffic dropped suddenly. In such a case, you first need to figure out the reason for the traffic loss. For each cause, there is a different Google penalty recovery method.

There are mainly two forms of Google penalties applied to your site: Manual Action and Algorithmic Penalty. Let’s take a look at what the recovery process for them is.

Manual Action

To check if you have been hit by manual action, you need to go to Google Webmaster Tools. Go there and check your notifications. If Google has taken manual action against your site, you’ll notify about it. They will also mention the reason for the penalty. Based on that, you can work on the recovery process.

Algorithmic Penalty

Looking for manual actions is easy. It’s a straightforward process. When it comes to algorithmic penalties, it’s not the same.

You don’t get a notification from Google, so you need to search for yourself. For this, look at the total period you saw a drop in your traffic. Jot it down and check if Google had announced any algorithm updates during that time.

Know that each update comes with its own set of changes. While Panda focused on content quality, Penguin was more about anchor text distribution and backlinks.

Google Penalty Recovery: Identifying and Removing Bad Backlinks

Another common reason you may with a Google penalty is terrible backlinks. There are different kinds of bad backlinks out there.

Not sure if you’ve got bad backlinks? Check out this list to ensure you aren’t in the grey zone.

Bad backlinks can come from:

  • Websites that have duplicate content
  • Websites that are not related to your site’s niche
  • Sneaky redirects
  • Cloaked links
  • Site-wide backlinks
  • Backlinks that come to your site from directories
  • Advertorials and sponsored content
  • Backlinks from various gambling and adult websites
  • Backlinks that are added through comments that are auto-approved
  • Hidden text backlinks

These are the different kinds of bad backlinks that you can look for on your website. You need to remove them before you get hit with a Google penalty if you find them.

If you already have been given a penalty, here is what you need to do for recovery. Whether it’s an algorithmic penalty or a manual action, you need to analyze your backlinks. That’s the first step for Google penalty recovery.

For this, you can use backlink analysis tools like Moz Link Explorer, Majestic, and others. Once you analyze your backlinks, you’re likely to figure out which links may have caused the dip in your rankings.

Alternatively, you could go to Google Webmaster Tools. From there, you can download all the backlinks for your site. You’ll find the option under Search Traffic → Links to Your Site → Who links the Most → More → Download latest links.

To find the bad backlinks, take a look at the list of do-follow backlinks. They are the links that have passed PageRank. To identify the bad backlinks, you can use the backlinks analysis tools that we’ve mentioned above.

Finding the bad backlinks is only half the job done. There is a lot more to do for penalty recovery. To identify the bad backlinks, you’ll have to check each of the links manually. Remember to check the links in your blog comments twice. To find more bad backlinks, you can check to see links that show a Pagerank of zero.

To make it easier, select “Filters” and click on “PageRank.” You’ll see a drop-down menu where you can choose “0” under the option of “Domain.”

It’s a good idea to check each link that shows up with this method manually. It’s also recommended that you check sites based on their domain extension.

Removing Bad Backlinks

If you find links that may be hurting your rankings, it’s time to get rid of them. For penalty recovery, you will need to write an email to improve your Google rankings. Address it to the webmaster of the specific website whose bad link you want to remove.

While writing the email, make sure you send it from your company email address (vs a personal one). Remember to keep the tone of the email professional and polite. Make sure you list all the links you want to be removed. You want to make it easy for the webmaster to remove the wrong links. Don’t spam the webmaster during your recovery process but send up a follow-up email if it’s necessary. That’s all that’s needed from your end.

Some webmaster may remove their links while others may not oblige. In some cases, webmasters may even demand some money to remove links.

If a webmaster ignores your email or asks for money, you will need to disavow the entire domain of that particular website.

Disavowing an Entire Domain

For penalty recovery, disavowing a domain is sometimes the only option left. For this, you can go to “Monitor Backlinks.” For each backlink, you’ll see a settings button in the row. Click on it and add a tag to all the selected links. You can choose a tag like “disavow.”

You can get the complete list of tagged links by filtering this list. Next, you can export it and take it to the Disavow Links Tool. It can take around 2-4 weeks to get your report processed. Once it has been processed, you will be able to see a change in your site’s rankings.

Google Penalty Recovery: Fixing a Penguin Penalty

If you have been hit with a Penguin penalty, you really can’t do much. But that doesn’t mean you should give up right away. The first step is to get rid of unwanted links. They could be bad or unnatural links. Use the steps mentioned previously to remove them.

In addition to this, it’s advisable to check your anchor text distribution. This is to check where you are getting links. The easiest way to do this is to use Ahrefs’ Backlink Checker. It’s free to use and can give you a detailed report in a matter of seconds.

In your report, go to the “Overview” tab. Here you will see the anchor text distribution for your site. A healthy report would show naked URLs, brand name keywords, variations of targeted keywords, and more.

If you see only match keywords in the report, that should be a matter of concern for you. It means your site is vulnerable to a Penguin penalty. You need to remove the given keywords.

From the “Backlinks” tab, you will be able to identify the exact source of the anchor text. Based on that, you can also find referring domains associated with it. Just like with backlinks, you’ll have to write an email to the webmaster. If they don’t remove the links, you can also use the Disavow Links Tool.

Google Penalty Recovery: Fixing a Panda Penalty

Panda penalties mainly focus on websites that show a lot of ads and those with a slow site speed, poor content, or poor navigation. In short, it covers everything that you need to look at to provide users with a good user experience.

The first step for penalty recovery is to check your website’s speed. You can use a tool like Pingdom for this purpose. It will show you how long it takes your web pages to load.

Next, you need to look for web pages that are low-quality or duplicates. To check this, go to Google Webmaster Tools and look for “Search Appearance and “HTML Improvements.” These sections will show you how many duplicates you have on your site.

Once you find these pages, you have two options for recovery. You can no-follow them or delete them completely. If you can do that, you’re done with the complete penalty recovery process for your site.

Extra: What Happens If Someone Stole Your Content?

Sometimes people search for “duplicate content” solutions when their content has been republished on another site without permission. That is entirely logical, but you will find that any solutions for duplicate content are primarily outside of your control. They rely on another site owner.

Fortunately, this is an annoyance at worst. Google admits that there are “edge cases” where the duplicate content might outrank original content for some ultra low-value, longtail searches. They maintain that the original site should rank higher on legitimate keyword phrases.

While it’s not likely to be a Google Penalty, we included it here because people want to arm themselves for a similar situation.

We learned that multiple articles from our blog had been repurposed without permission on another site. They were passing it off as their own. Initially, there are no authorities which you can complain too easily*. To get “stolen” or republished content taken down, you need to contact the site owner or their hosting provider if they are not responsive.

  1. Try “contact us” on the page. If that doesn’t work:
  2. Search the domain in the WhoIs database. There should be at least one abuse email to contact.
  3. Send a professional email that lists the URL of the article they posted and the URL of your original piece. Do not threaten. Do not let your irritation seep in. Ask them to remove the article.
  4. If they refuse to remove the content, you can ask them to use rel=canonical tags on their page to name your content the original content.
  5. *And finally, if they refuse to cooperate, you can consider actions through DMCA.

No webmaster wants to face a Google penalty. But if you are hit with a penalty for some reason, there is hope for recovery. The recovery process is tedious, but it can help you improve your site’s reputation and search engine rankings.

For Google penalty recovery, you need to get rid of your bad backlinks and remove your duplicate content. In addition to this, you need to make sure that you are not uploading any low-quality content and doing anchor text distribution well.

Frequently Asked Questions

The amount of time it takes to see rankings and traffic bounce back can all depend on the reason why your traffic dropped. In general we typically see an upward trend begin within 30-90 days and full recovery around the six month timeline.

Almost all clients stay with OuterBox for ongoing SEO services after their rankings have recovered. Remember, the reason why your traffic dropped in the first place is because you didn’t have an SEO expert as part of your team. We help not only recover the rankings you had, but gain new top positions are grow traffic above and beyond where you’ve ever been.

Yes! We have many case studies that we can share with you and tailor these to your situation. Please feel free to contact us. We’ll talk details and show you what we’ve done in the past.

Panda algorithm update, launched in 2011, ensures that high-quality sites rank higher in search results and lower quality sites are pushed further down. The quality of sites is determined primarily by the originality and relevance of the content on the website. The algorithm penalizes the existence of content farms that copy content or produce really thin content for the sake of SEO.

Penguin algorithm update, launched in 2012, ensures that websites do not engage in black hat link building techniques for manipulating search engine rankings. It rewards websites with better search rankings if they focus on getting quality, authoritative and relevant backlinks and penalizes them with lower rankings if they do otherwise.

If your website is hit by the Panda Penalty, here are the things we would do to recover from it:

We shall review the quality of content on your website for errors, originality, grammar, and relevance to the target audience. Post review, we shall rectify it so that it adheres to guidelines.

We will also review and correct your website if you have overstuffed it with SEO friendly keywords. Finally, we will ensure that your website is re-indexed by Google post implementing corrective measures.

Should your website be affected by the Penguin penalty, our team would actively work on eliminating the unnatural backlinks by removing them manually or by using the disavow tool. We will make sure that your website has high-quality links and is not over-optimized with anchor text. Our team will also update your website with quality pages to earn authoritative backlinks.

Would you like to start a project with us?

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