Frequently Asked Questions
The logons we need are a WordPress administrator level password, FTP or Cpanel access and domain registrar logon for your Cloudflare migration.
If you’re not comfortable sharing your domain registrar logon (which is completely understandable) we can give you the DNS servers to point your domain at once we’re ready to switch over to Cloudflare
We’ll typically also need Google Tag Manager access as often we move 3rd party embed codes to GTM. If you already have a Cloudflare account we’ll usually need access to that to review settings and tweak accordingly.
We have over 150 steps in our process so it’s impractical to give you finite detail on everything we do.
If you have a large site that’s mission critical we recommend you look at the Consult Service. With this service we audit the site to start with, create a detailed action plan and then work with you on the implementation of the plan. This service provides the most detail on changes we make.
Generally the first step in our process is to identify the key problems that are slowing your site down, fix them and then work on general best practices. We’ll explain what these problems are and give you an explanation of why they’re problematic as well as provide before and after speed reports.
More broadly, here are the things we do:
WordPress Best Practices Review & Optimization
Most sites we work on have configuration errors or problems simply because the sites have been worked on by several people over time. We review your entire site and hosting configuration and ensure it’s configured in a best practices fashion.
Browser & Page Caching Configuration & Tuning
Caching is one of biggest improvements you can make to your WordPress site speed. Caching setup is a lot more complex than simply installing a caching plugin and turning everything on.
Each site is different and as such caching needs to be customized specifically to each site. On top of that, often caching settings are counter intuitive and on some hosts turning on things like Database Caching will actually slow your site down.
You’ll also find that many of the improvements that speed test tools on the web recommend such as removing query strings from static elements can actually create problems.
Database Optimization & Cleanup
If your site has been around for a while there may be garbage in the database that is slowing it down. For example, expired transients on Woocommerce sites can be a huge problem as well as using the older MyISAM storage engine for database tables.
As part of our service we cleanup and optimize your database to ensure it’s running as fast as possible.
Redis or Memcached Object Cache setup (where possible)
Object caching is a type of database caching that speeds up areas such as the WordPress backend, Woocommerce checkout and generally anything in WordPress that relies heavily on CPU or database lookups. Not all hosts support object caching but where possible we’ll get either Memcached or Redis installed and configure Object Caching.
Edge Caching setup using Cloudflare
Edge caching is a type of page caching where the site or pages are cached on CDN edge nodes. This significantly reduces the load on your hosting and largely eliminates the impact of geography on your site speed. We strongly recommend all compatible sites use the Cloudflare APO Edge Caching service. It’s $5/USD month (purchased from Cloudflare) but makes a significant impact on site speed.
HTAccess File Optimization
HTAccess is one of your web server’s key configuration files and it often contains code that is slowing you down or causing problems in some way. We review your HTAccess configuration and ensure that it’s configured in a best practices format.
404 & Bad Request Review & Repair
It’s not unusual to find spelling errors in code or some other issue that is causing images or break or bad requests to your server. We review all elements that you site loads to ensure they’re not timing out or resulting in a 404 error.
Plugin Review & Pruning
Duplicated and outdated plugins are a huge problem when it comes to WordPress speed. Often this is something as simple as having multiple SEO plugins installed which is bad for both speed AND your Google rankings.
We review all your plugin to make sure they’re actually all required or being used, that none are providing duplicate functionality or causing conflicts somewhere in your site.
Server Compression Tuning
Many website servers don’t have compression turned on by default. We make sure your server compression settings are tuned for maximum performance.
Before and After Reports
We all the work we do we take before and after speed snapshots so we can show you exactly what improvements to site speed have been achieved.
Image Optimization & Compression and NextGen Image Optimization
Images are usually the largest component or your website and by using lossless compression we can often significantly reduce the size of your image files without any difference to the quality.
We losslessly compress all images on your site and will also resize images where appropriate.
Content Delivery Network Setup (optional, powered by Cloudflare)
Cloudflare.com is a fantastic service and we recommend it to all customers (even the free service will give you a significant speed boost).
Cloudflare speeds up your DNS hosting (very commonly overlooked when it comes to speed), provides a content delivery network and several other acceleration features that no other provider or plugin offers.
HTTPS conversion if you’re not running HTTPS yet (you should be!)
The entire web is moving to HTTPS and it’s a good thing too. HTTPS ensures all data transmitted between your website and your visitors is encrypted.
When your site runs in HTTPS web browsers will use the newer HTTP2 protocol which requires less connections to the server and overall improves the render and load speed of your site.
As well as speed up your site, Google have stated that encrypted sites running in HTTPS will get a slight rankings boost.
PHP7 upgrade (if compatible)
PHP7 is the latest version of PHP and is 2-3x faster than PHP5.X which is the version of PHP your website is probably running (there’s no PHP6). This translates to approximately 0.5 seconds faster load time which is great for getting under that 1 second total load.
Each subsequent PHP version is faster than the last, so v7.1 is 10-20% faster than 7.0, v7.2 is 10-20% faster than 7.1 and so forth so running the highest PHP version possible will give you the fastest possible speed.
Sometimes, not always. It depends how many sites you have in your network. We count each site on your network as a standalone site so you’ll need to purchase a Speed Fix service for each site you want fixed. Some of the changes we make as part of our speed optimizations will have an impact
on your entire network (a positive impact).
If you have a question about your multisite environment, shoot us an email at [email protected] and we can discuss in more detail.
2-3 business days is our standard time required for site speed optimization. However, it can go up to 7 working days depending upon the complexity of the site. We make sure to keep our clients updated on the progress throughout this period.
YES! We ensure to improve WordPress server response time by using a cache plugin. By doing performance tweaks, we can help you get huge improvement in the performance to make your website load faster, but there are other reasons for slow response time of ajax calls, backend etc. which can be due to low server configuration or lack of proper coding or both and it will require detailed analysis of server configuration and code. We can surely help you fix that too. Get in touch with us and we’ll provide you a free consultation.
Of course, your web pages will load faster on mobile devices. We will optimize your website to perform well on mobile also.
Yes, we definitely can help you with any other issues related to your WordPress website. Our in-house WordPress experts will provide you end-to-end consultancy. Get in touch with us to know the charges for the same.
Our company policies protect us and our clients with confidentiality of a matter, you can invest your trust in us without a second thought not just because we’re saying so but because we have a considerable amount of knowledge in WordPress Speed Optimization and solid reviews from our clients. We have been trusted by websites that have thousands of visitors a day.
It is normal if your score changes within the range of 1-5 points as it may be due to server response time or third-party resources such as tracking snippets or ads. The correct way to know your page speed is to run the page speed test three times and then take the average score.